Research Institutions and pharmaceutical companies involved in drug research and development, and Educational Institutions teaching the function and interaction of proteins and drugs on the molecular level, have a clear need for molecular models in real physical space.
Visualization and understanding of the geometry of and interaction between complex molecules is extremely difficult using 3D visualization or renderings. According to Art Olsen at the Scripps Institute, “Chemistry is about shape and geometry. To physically interact in real space with molecules provides complete information and new insights. Leading researchers that have been working with a protein or molecule for ten years will immediately learn something new when they hold the molecule in their hand.”